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Our Mission

Service is

delivered by many, but Excellence is delivered by few.


SWOT Health is a healthcare think-tank focused on helping small and independent healthcare organizations achieve excellence in their business and marketing services. 


At SWOT Health we help our clients to develop tactical business plans that deliver optimal results strategically. We start with a work analysis; that becomes the basis for developing a new framework to operationalize the best options so that they can transform their organization to achieve success.

Our Mission

Helping health organizations achieve excellence

through innovation and technology






Executive Team

Meet the Team

Gary Cellini, PharmD, MBA
Gary Cellini, Medicare Advantage Consultant, Health Plans, Renal Executive

Dr. Cellini is a health care management consultant and board member of the Renal Service Exchange. He is well versed on End-Stage Renal Disease Medicare Advantage Special Needs Plans. Gary has led the development of two CMS demonstration projects: the CMS End Stage Renal Disease Management Demonstration and the CMS Care Management for High-Cost Beneficiaries. Also, he developed six Medicare Advantage ESRD Special Need Plans in five states and the District of Columbia.

Rosemary Fox, BSN, MBA
Healthcare Executive, Renal Operations, Dialysis Operations, Consultant

Rosemary is experienced and uniquely qualified healthcare executive whose success has been built upon accomplishing strategic and operational change in integrated delivery systems, hospitals, ambulatory care facilities, and dialysis industry. She is able to manage both capital and operating budgets with sustainable results. She has built her successes by partnering with physicians, developing high performing management teams, growing volume, improving the patient experience, and implementing innovative operational improvements and cost management initiatives. 

Kim Hernandez Kuch, BA, MS


Marketing Communications Consultant, Renal Marketing, Health Brands, Corporate Communications

Kim is an energetic leader in the art of digital communications and marketing. She is passionate about creative messaging, brand development, digital marketing, corporate community engagement and organizational development. Kim's success at creating consumer engagement and building successful brands is deft in her ability to execute business strategies designed to build equity, market share, loyalty and profitability.Her experience and knowledge are in health, technology and manufacture marketing.

Extended Team

Nicholas Gaffney, Zumado, Renal PR, Kidney PR

Nicholas Gaffney

Media Strategies & Crisis Communications

Founder, Zumado


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As a lawyer and former journalist, Nick brings pertinent expertise to law firms and other health professional services companies (Health Providers & Medical Device) to support their business development goals by creating and implementing media strategies and crisis communications plans. Nick has been building his clients' profiles in the media and developing them as experts in their fields for over 20+ years. 


Nick has a long career of being able to deliver sophisticated public relations strategies that are integrated with branding, marketing, and business development goals. Nick's passion for what he does carries through in his work. Nick is the founder of Zumado and the former Co-founder and now advisor to Infinite PR Global. Both firms were the Agency of Record for the 6th largest not-for-profit renal care provider, Satellite Healthcare/ WellBound.


Heather Dauler Government Affairs Advisor, Specializes in corporate law

Heather Dauler 


Government Affairs


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For 12+ years, Heather has worked in and around government programs, initiatives, and offices.


She specializes in working with companies to ensure potential laws and rules are reasonable, effective, and necessary. Heather collaborates with employees, stakeholders, and legislative staff to recommend changes or support proposed government action. She advocates for positions by personally meeting with elected officials, leading public affairs campaigns, testifying in legislative hearings, or submitting written comments. 


Heather has met with members of Congress to discuss the impact of budget cuts to renal patients, worked with patient and business-based associations on campaigns, and advocated for health-related legislation in both California and Texas.


Heather is a former registered state lobbyist and a graduate of UOP, McGeorge School of Law, Suffolk University Law School, and San Jose State University. 

Extended Team
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